Optimizing Directory Submission To Get Quality Backlinks

We all, webmasters, only just submit to directories these days targeting for direct traffic, in its place we use Manual directory submissions more as a method to obtain one way links or inbound links to our site. Search engines are known to give some importance to links obtained from directories and hence we need to pay close attention to certain factors when submitting in order to get the best out of these directory links.

Directories have established an essential source for links. These links should perfectly be optimized for the keywords that we want our site ranked for in the search engines. Generally directories permit the submission of just one page (Home page), so the keywords have to be related to that page. Make sure that you have researched your keywords well and chosen those that are minimally competed for but adequately searched. (Keyword research can be done using tools like. Free Keyword Tools on Google and Wordtracker Free Keyword Paid Keyword Tools Wordtracker Keywords, KeyCompete.com and For All Types of Products Search Automator.

Nothing like other ways of link building like reciprocal linking where you can just make a request the webmaster to take in specific keywords in your link, with directory submissions you have to convince the editor to take in the anchor text of your variety – you need to make sure of not over-stuffing the anchor text with keywords if you want to stand a chance of approval. You would also need to make sure your title is not too promotional

It’s also a better idea to vary your title or anchor text as search engines have techniques to control anchor text spamming. Too many links with the same anchor text may be objectionable, so consider a few options which you can use for different directories.

Currently most of the directories also require a description of the website. Make sure it does not read like an ad text. Include a few relevant keywords without repeating it. Avoid overstated explanatory words like ‘leaders’, ‘largest’ etc. This will not only make the editor scowl, they are also not required. Avoid repetition of words and exclamation marks when punctuating.

Another important thing to be considered is the category you submit under. Sometimes choosing the wrong category may be the cause to the negative response of your submission. The relevant category will identify your website more appropriately and it will help the search engine when locating a site like yours. It is important for you and for your website too that take the time to go through the directory's category list and select the most appropriate category.

You have only one chance means you can say that it’s like Do or Die method, make the best of directories by watchfully submitting your links in the first place. Once your site has been accepted, it may be extremely difficult to change any of the matter submitted. So make sure that you optimize your directory submissions.

Some important points in short :

• The links should ideally be optimized for the keywords that you want your site ranked for.
• You should have researched your keywords well and chosen those that are minimally competed for but adequately searched.
• You should vary your anchor text
• Don't overstuff the anchor text (to avoid your submission being rejected)
• Selecting the most relevant category for your site
• Don't make your title and description sound too promotional (again, to avoid your submission from being rejected)

Directory submissions are a time-consuming task and you could use our service, Manual directory submission services , to save time when submitting your site to the directories.

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